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Online MBA in Marketing
A flexible and all-encompassing route to job progression in the exciting subject of marketing is provided via an online MBA in marketing. This program offers students specialized courses in marketing strategies, consumer behavior, digital marketing, branding, and market research. It blends the ease of online study with the rigorousness of a standard MBA.
The curriculum gives students the business acumen and marketing knowledge necessary for leadership positions, highlighting the importance of earning an MBA with a marketing concentration in today’s cutthroat environment. The program includes specific marketing courses designed to meet modern difficulties in addition to classic MBA disciplines like finance, accounting, and strategic management.
Online MBA in Marketing: Overview
An online Master of Business Administration (MBA) program offers graduate-level instruction in a range of business administration specialties via online platforms. It is intended for professionals in the workforce or those who would rather have the flexibility of remote learning. Fundamental business courses like finance, accounting, marketing, operations management, human resources, and strategic management are often covered in online MBA programs.
Key Highlights of Online MBA in Marketing
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PARAMETERS
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DETAILS
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LEVEL OF COURSE
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Post Graduation
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COURSE DURATION
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2 years
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ELIGIBILITY CRITERIA
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Graduation or Diploma. In some cases work experience is needed and in some cases work experience is not needed.
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ADMISSION PROCESS
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Direct/ Merit-based/ Entrance exam-based
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ENTRANCE EXAM
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CAT, XAT, MAT, SNAP, GMAT
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COURSE PEDAGOGY
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Online classes and Learning Management System (LMS)
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FEE RANGE
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5 - 20 Lakhs
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SPECIALIZATION
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Finance, Marketing, Supply Chain Management, Human Resource Management
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TOP UNIVERSITY
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IIM Ahmedabad, IIM bangalore, IIM Kolkata, Amity University, SP Jain Pune, Manipal University
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JOB PROFILE
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Marketing Manager, Brand Manager, Digital marketing manager, Product Manager, Market Research Analysts
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AVERAGE SALARY
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9 - 15 LPA
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Why Choose an Online MBA in Marketing?
- Unique Educational Nature: Students from a variety of professional backgrounds and geographic areas are frequently drawn to online MBA programs. Due to its diversity, education is enhanced as pupils are exposed to a wider range of viewpoints and concepts. Students' critical thinking and problem-solving abilities may be strengthened via collaboration with peers from many backgrounds and sectors, equipping them for the worldwide corporate world.
- Value for Money: Online MBA programs are frequently less expensive than conventional on-campus ones. Students may cut costs on things like accommodation, transportation, and university fees. Furthermore, several online schools provide grants or tuition breaks exclusively for online learners, increasing the affordability and accessibility of postsecondary education.
- Employment Expansion: Getting an MBA may greatly improve one's earning potential and job prospects, whether it is completed on campus or virtually. The curriculum and degree offered by online MBA programs are frequently identical to those of their on-campus equivalents, giving students the information and abilities they need to be successful in leadership positions in a variety of sectors. .
- Practicality: By eliminating the need to commute to campus, online MBA programs allow students to save money and time. It is up to the students to choose their schedules and study at their speed. People who reside in rural places or have hectic schedules that make it difficult to attend regular programs would especially benefit from this convenience.
Who is Eligible to Choose Online MBA in Marketing?
- Academic History: To be eligible for most online MBA programs, candidates must have completed a bachelor's degree from an approved university. It can be necessary for the degree to be in a relevant discipline like management, economics, or business. Additionally, certain programs could have a minimum GPA requirement for undergraduate studies.
- Employment Background: Relevant job experience is preferred by many online MBA programs, while it's not necessarily required. This prerequisite varies but often takes into account two to five years of work experience. Admissions committees may see via work experience that candidates have real-world expertise and can add value to class discussions.
- Bachelor's degree: Candidates must be graduates of an accredited college or other university with a bachelor's degree. Although certain schools may favor applicants with a background in business, commerce, economics, or similar disciplines, the degree may be in any discipline.
- Expected Marks: Many online MBA programs in India require students to have a certain percentage, or CGPA (Cumulative Grade Point Average), in their undergraduate studies. However, particular required marks may differ amongst programs. Depending on the curriculum, this requirement may range from 50% to 60% or more.
- Entrance Examinations: Certain online MBA programs in India may mandate that candidates pass particular admission tests. Examples of these exams are the Xavier Aptitude Test (XAT), Management Aptitude Test (MAT), Common Admission Test (CAT), and other entrance exams that are exclusive to individual states or universities. These tests evaluate the linguistic, mathematical, and reasoning skills of candidates.
Duration of Online MBA in Marketing
- One-Year MBA Programs:Several online MBA programs in India are structured to be finished in a year, providing a streamlined curriculum that covers key business subjects in a shorter amount of time. These courses are frequently demanding and need students to dedicate their entire time to them. Professionals who wish to swiftly pick up cutting-edge business knowledge and abilities without taking a long vacation from their employment might benefit from them.
- Two-Year MBA Programs:In India, two years is the most typical length for online MBA programs. These courses run in accordance with the regular academic calendar, which usually consists of many trimesters or semesters. They offer a thorough and in-depth examination of several business specialties, enabling students to concentrate or take optional courses to further explore areas of interest. For working individuals who want a more flexible study schedule, two-year MBA programs provide a balanced approach to education.
- Flexible Duration Programs: Students can finish several online MBA programs in India at their own speed within a set amount of time by choosing a program that offers a flexible duration. These programs may include minimum and maximum completion times, allowing students to modify their study plans to accommodate their obligations to their personal and professional lives. Programs with flexible length are perfect for people who need extra time to manage their academics, employment, and other obligations.
Universities that Provide Online MBA Program in Marketing
1. Symbiosis Center for Distance Learning (SCDL):
Program: Post Graduate Diploma in Business Administration (PGDBA)
Area of expertise: marketing
Highlights: The strong distance learning programs offered by SCDL are well-known. Sales management, marketing research, and customer behavior are all included in the marketing specialization.
2. Amity University Online
Program: MBA
Area of expertise: Marketing and Sales
Highlights: Amity’s online MBA program is renowned for using cutting-edge e-learning tools and a thorough curriculum. The specialty in marketing
3. Manipal University Jaipur (Online)
Program: Online MBA
Area of expertise: Marketing
Highlights: Manipal University Jaipur provides an online MBA with a marketing concentration that includes courses in market research, strategic marketing, and digital marketing. The curriculum offers a flexible study schedule in addition to live online classes.
Topics Covered in Online MBA in Marketing
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Semester 1
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Semester 2
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Management Concepts
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Cost and Management Accounting
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Business Environment
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Consumer Behaviour
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Quantitative Techniques in Management
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Production and Operations Management
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Managerial Economics
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Advertising Management
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Statistical Analysis and Operations Research
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Human Resource Management
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Managerial Communication
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Accounting and Managerial Decisions
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Financial Management
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Marketing Management
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Semester 3
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Semester 4
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Strategic Management
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Management Information System
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Entrepreneurship Development
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Product and Brand Management
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International Business
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Sales and Distribution Management
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Industrial Marketing
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Integrated Marketing Communication
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Retail Management
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Logistics and Supply Chain Management
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E-Commerce
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Total Quality Management
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Service Marketing and CRM
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Management Control Systems
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Skills Needed for Online MBA in Marketing
- Statistical Proficiency: Pupils must be able to evaluate marketing campaigns using key performance measures and analyze market data with proficiency in order to guide strategic marketing decisions..
- Objective Thinking: To succeed in marketing jobs, one must be able to create extensive marketing strategies that are in line with corporate goals and foresee market trends in order to stay one step ahead of the competition.
- Digital Marketing Knowledge: To create effective online campaigns and reach target audiences, one must have a thorough grasp of numerous digital channels, including social media, search engine optimization (SEO), and content marketing.
- Creative Problem-Solving: To create compelling marketing campaigns that draw in customers and set businesses apart in crowded markets, creative problem-solving and original thought are essential.
Recommended Books for Online MBA in Marketing
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Book Title
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Author Name
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Marketing Management
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Philip Kotler and Kevin Lane Keller
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Influence: The Psychology of Persuasion
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Robert B. Cialdini
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Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Donald Miller
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Contagious: How to Build Word of Mouth in the Digital Age
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Jonah Berger
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Hooked: How to Build Habit-Forming Products
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Nir Eyal
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The Long Tail: Why the Future of Business is Selling Less of More
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Chris Anderson
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Application Procedure For The Online MBA In Marketing
- Verify Your Eligibility: Check if you satisfy the prerequisites for each program by going over the admissions standards. Having a bachelor's degree from an accredited university, meeting certain academic requirements, having professional experience, and, if relevant, having fluency in the English language are some examples of this.
- Assemble the Essential Documents: Collect the materials you'll need for your application, which may include your academic records, reference letters, a personal statement or statement of purpose, a résumé or curriculum vitae (CV), and any additional materials the school requires.
- Complete Common Examinations: Certain programs may mandate that applicants pass admission examinations or standardized tests like the CAT, MAT, or XAT. Get ready for the tests and plan your test day appropriately.
- Interview: As part of the selection procedure, some programs could need interviews. If you are invited for an interview, be ready for the interview and show up on time.
Educational Expenses for an online MBA in Marketing
The cost of an online MBA in marketing in India can vary based on several variables, including the program’s duration, delivery method, and institution. Reputable online MBA schools in India typically charge between INR 9 lakhs and 15 lakhs or more in tuition during the program. Students can also budget for extra expenditures such as application fees, study materials, technological needs, and any possible lodging or travel charges for in-person components. Certain programs may provide financial assistance, scholarships, or opportunities for installment payments to assist students in covering the costs of their education. Before enrolling in an online MBA program, prospective students must conduct extensive research and take all financial factors into account.
Is Enrolling in this Online MBA Program Worthwhile?
- Return on Investment: Take into account the program's expenses in relation to its possible advantages, which might include pay raises, employment prospects, and professional progression. Determine if the program's possible return on investment outweighs the tuition and any associated costs.
- Degree Recognition and Certification: To make sure the online MBA program satisfies quality requirements and is acknowledged by businesses in the sector, find out about its accreditation and reputation.
- Psychological Fulfillment: Consider if your goals, values, and interests are in sync with earning an online MBA in marketing. If you use your education to further your career and personal objectives, it may be a personally meaningful and rewarding investment.
- Professional Growth: An MBA can offer you the skills and certifications you need to accomplish your career goals, such as getting into a leadership position in marketing or moving up in your existing sector.
- Improvement of Competences: You may acquire a wide range of abilities with an online MBA in marketing, including communication, analytical, and strategic talents that are highly sought after in the marketing sector.
- Collaboration Prospects: A lot of online MBA programs include chances to network with classmates, alumni, and business leaders. These contacts can help grow your professional network.
Job Opportunities in the Online MBA in Marketing
- Marketing Manager: Charged for creating and executing marketing plans to advertise goods and services, spotting market patterns, and managing advertising campaigns.
- Brand Manager: He is responsible for creating and maintaining a company's or product's brand identity, creating brand strategies, and making sure the brand is consistent throughout all marketing platforms.
- Digital marketing manager: Focuses on using digital channels to contact and interact with target audiences, including email marketing, social media, search engine optimization (SEO), and content marketing.
- Product Manager: A person who oversees all aspects of a product's lifecycle, including market analysis, product positioning, price plans, and marketing initiatives, from inception to launch.
- Market research analysts: A person who carries out studies to acquire information on consumer preferences, market trends, and competitive landscapes to support strategy and decision-making in marketing.
Leading Employers for Online MBA in Marketing
- Unilever: A multinational consumer products corporation, Unilever boasts many brands, such as Ben & Jerry's, Lipton, and Dove. They provide chances in market research, digital marketing, and brand management.
- Google: One of the top IT companies, Google provides a range of marketing positions with an emphasis on brand development, digital marketing, and advertising sales.
- Amazon: Marketing experts are needed for positions in advertising, e-commerce marketing, and product marketing at the biggest online retailer in the world.
- The Coca-Cola firm: With a significant position in the marketing sector, Coca-Cola is a multinational beverage firm. For marketing communications, consumer insights, and brand management positions, they hire marketing experts..
- Facebook: In addition to jobs centered on analytics and data-driven marketing, Facebook provides chances in digital marketing, social media marketing, and advertising sales.
Addmission Open for 2024
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