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Online MBA in Digital Marketing
The Online MBA in Digital Marketing program combines modern digital methods with conventional business fundamentals. Explore a variety of topics like data analytics, social media management, SEO, and more with the help of engaging online lectures and practical case studies. This program’s flexible design allows it to fit into hectic schedules and promote a cooperative learning environment. Make connections with a global network of colleagues and industry specialists. After finishing, you’ll have all you need to succeed as a leader in digital marketing in the ever-changing business world of today.
Online MBA in Digital Marketing: Overview
Communicating with classmates from a variety of sectors and backgrounds is made possible by the collaborative learning environment that the online format provides. This broadens your professional network and enhances your educational experience, creating new prospects for cooperation.
Students will learn about the nuances of digital marketing strategy, consumer behavior research, social media management, search engine optimization (SEO), content marketing, data analytics, and more through a mix of interactive online lectures, real-world case studies, and practical projects.
Key Highlights of Online MBA in Digital Marketing
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PARAMETERS
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DETAILS
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LEVEL OF COURSE
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Post Graduation
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COURSE DURATION
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2 years
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ELIGIBILITY CRITERIA
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Graduation or Diploma. In some cases work experience is needed and in some cases work experience is not needed.
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ADMISSION PROCESS
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Direct/Merit-based/Entrance Exam based
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ENTRANCE EXAM
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CAT, XAT, MAT, SNAP, GMAT
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COURSE PEDAGOGY
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Online classes and Learning Management System (LMS)
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FEE RANGE
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2 - 20 Lakhs
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SPECIALIZATION
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Finance, Marketing, Supply Chain Management, Human Resource Management
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Top universities
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Amity University, MICA -The School of Ideas, Ahmedabad, Indian Institute of Management (IIM) Rohtak
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JOB PROFILE
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Marketing Manager, Brand Manager, Digital marketing manager, Product Manager, Market Research Analysts
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AVERAGE SALARY
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5 - 15 LPA
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Why Choose an Online MBA in Digital Marketing?
- Relevance to the Factual world: Digital marketing is always changing. Gaining knowledge of the most recent tactics is guaranteed with an online MBA in Digital Marketing. Experts from the industry frequently contribute to course materials by sharing their experiences and views.
- Socializing: You are exposed to a diverse range of viewpoints, customs, and business methods through this international network. Furthermore, a lot of programs support alumni networks, virtual get-togethers, and networking events, all of which might result in beneficial professional relationships and joint ventures.
- Occupational Development: Skills in digital marketing are highly sought after in a variety of sectors. Gaining the skills and certifications required to progress in a variety of professions, including digital marketing manager, social media strategist, SEO specialist, or consultant, is possible with an online MBA in digital marketing.
Who is Eligible to Choose MBA in Digital Marketing?
- Schooling History: Bachelor's degree from an accredited university or other recognized institution is usually required of candidates. Although a particular college degree may not be necessary, having experience in business, marketing, communications, or similar disciplines may be helpful.
- Job Background: For admission to executive or advanced MBA programs, in particular, several institutions need or favor candidates with relevant work experience. A minimum of one to five years of professional experience in a related sector may be required, however, this is flexible.
- Entrance examinations: The Common Admission Test (CAT), Xavier Aptitude Test (XAT), Graduate Management Admission Test (GMAT), and other comparable tests may be required of applicants to several MBA programs in India, both traditional and online. Institutions may have minimum requirements for scores.
Universities that Provide Online MBA in Digital Marketing
- Amity University: Digital marketing is the focus of Amity University's online MBA program. The goal of this curriculum is to provide students a thorough understanding of digital marketing tools, methods, and tactics.
- MICA -The School of Ideas, Ahmedabad MICA provides a Digital Marketing and Communication concentration in its Post Graduate Diploma in Management (PGDM) program. This curriculum focuses especially on digital marketing and communication, although it is not an MBA degree.
- Indian Institute of Management (IIM) Rohtak : The Executive Post Graduate Program (EPGP) at IIM Rohtak is centered on analytics and digital marketing. This program is intended for working individuals who want to become experts in digital marketing, even if it isn't a standard MBA.
Duration of the Online MBA in Digital Marketing
- Accelerated Programs:Students can finish an online MBA program in as short as 12 to 15 months by enrolling in one of these expedited alternatives.
- Regular Programs:Most online MBA programs, including those in digital marketing, have a standard length of 18 to 24 months.
- Part-Time Programs: There may be part-time choices available for students who would like a more flexible schedule because of job or other obligations. The length of part-time programs is sometimes extended to two or three years, enabling students to manage their education alongside other obligations.
Skills Needed for an Online MBA in Digital Marketing
- Digital Marketing Basis:
It’s essential to have a solid grasp of the concepts underlying digital marketing, such as SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising.
- Quantitative Ability:
The ability to analyze and evaluate data is essential for determining trends, evaluating the success of marketing campaigns, and coming to data-driven conclusions. It’s helpful to know about technologies like SEMrush, Google Analytics, and social media analytics platforms.
- Tech Savviness:
It’s critical to be proficient with the tools, platforms, and technologies used in digital marketing. This entails being conversant with marketing automation technologies, email marketing software, content management systems (CMS), and social media platforms.
Recommended Books for Online MBA in Digital Marketing
“The Content Code”: by Mark W. Schaefer
“”Jab, Jab, Jab, Right Hook”: by Gary Vaynerchuk
“Digital Marketing Analytics” by Chuck Hemann and Ken Burbary
“Epic Content Marketing” by Joe Pulizzi
“Building a StoryBrand” by Donald Miller
Application Procedure For Online MBA In Digital Marketing
- Registration: Sign up and pay the initial Registration Fee
- Online Application form :Fill the details, pay program fee and upload relevant documents
- Document verification by University: Sit back and wait for admission confirmation
- Student Registration and LMS Activation: Get your LMS credentials over the email
Topics Covered in Online MBA in Digital Marketing
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Semester 1
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Semester 2
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Foundations of Management and Organization Behavior
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Financial Management
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Accounting for Managers
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Product and Brand Management
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Managerial Economics
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Consumer Buying Behavior
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Quantitative Techniques for Managers
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Fundamentals of Digital Marketing
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Marketing Management
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Integrated Marketing Communications
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E-Commerce
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Website planning and structure
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Lab for Microsoft Office
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Business Research Methods -Workshop
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Semester 3
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Semester 4
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Search Engine Marketing & Search Engine Optimization (SEO)
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Services Management
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Social Media Marketing
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Strategic Management
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Content Marketing
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Personal selling and Sales Management
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Digital Entrepreneurship
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Project Management for Digital Marketing Firms
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Lead Generation and Marketing Automation
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Affiliate Marketing and Google AdSense
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Email marketing, Mobile Marketing and Video Marketing
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Analytics- Web and Google
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SPSS Lab
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Creative, Design Thinking and Skill Development
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Is Enrolling in this Online MBA Program Worthwhile?
- At-Demand Aptitude:In today's work environment, digital marketing talents are highly valued. Developing your skills in social media, analytics, SEO, and other related fields will help you stand out to potential employers.
- International Grasp:You can be exposed to a variety of viewpoints and strategies for digital marketing through the varied student body of many online programs, which includes individuals from all over the world.
- Legitimacy:Completing an MBA program shows your dedication to professional growth and enhances the legitimacy of your CV, especially if it is from a recognized university.
Job Opportunities for MBA in Digital Marketing
- Digital marketing manager:In charge of managing digital advertising campaigns, social media, SEO, content marketing, email marketing, and other facets of a business's digital marketing strategy.
- Social Media Manager: Create and put into action social media plans to raise brand recognition, engagement, and customer acquisition on a variety of social media channels.
- SEO Specialist/Manager:Enhance the content and architecture of websites to raise their organic search engine ranks and attract relevant visitors.
Leading Employers for Online MBA in Digital Marketing
Amazon
Accenture Interactive
WPP Group
Publicis Group
Dentsu Aegis Network
IBM
Tata Consultancy Services (TCS)
Addmission Open for 2024
Online Manipal University
Lovely Professional University
Andhra University
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Online Manipal University
Lovely Professional University
Andhra University
Sikkim Manipal University