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Programme Overview

Online MBA in Marketing and HRM equips you with a diverse skill set, enabling you to excel in both marketing and HRM roles. Whether you aim to lead marketing campaigns, manage HR functions, or pursue entrepreneurial ventures, this dual specialization provides a solid foundation for a successful career in various aspects of business management.

This program encompasses advanced coursework in areas such as strategic marketing, consumer behavior, digital marketing, talent acquisition, employee engagement, and HR strategy development. You will also have the opportunity to engage in practical projects that bridge marketing and HRM principles, allowing you to apply your knowledge in real-world scenarios.

Programme Highlights

01

Dual Specialization:

This program offers a unique blend of Marketing and Human Resource Management (HRM) specializations, allowing you to master skills relevant to both areas.
02

Strategic Marketing:

Explore advanced marketing strategies, including brand management, digital marketing, and market analysis, to excel in the competitive marketing landscape.
03

Consumer Behavior:

Understand consumer psychology and behavior, enabling you to create marketing campaigns that resonate with target audiences.
04

Talent Management:

Gain expertise in HRM functions, such as talent acquisition, retention, and performance management, to build and lead high-performing teams.
05

Employee Engagement:

Learn strategies to foster a positive workplace culture, enhancing employee satisfaction and productivity.
06

Marketing Research:

Develop proficiency in market research methodologies to inform marketing decisions and strategies.
07

Digital Marketing:

Explore the latest trends and technologies in digital marketing to stay competitive in the online landscape.
08

HR Strategy Development:

Create HR strategies that align with business objectives, ensuring the organization’s workforce supports its overall goals.
09

Leadership in Marketing and HR:

Cultivate leadership skills tailored to marketing and HRM, positioning you for senior management roles in organizations.
10

Applied Projects:

Engage in real-world projects that integrate marketing and HRM principles, allowing you to apply your knowledge to solve complex business challenges.

Eligibility Criteria

Academic and Professional Background:

A bachelor’s degree (with minimum 50% score) from an accredited institution and, often, work experience of (2-3 years) in a relevant field are typically required.

Application Materials:

Letters of recommendation, a statement of purpose, and possibly an interview are commonly part of the application process.

Selection Criteria

Admission decisions will be influenced by the candidate’s own description of their academic history, complemented by a compelling Statement of Purpose.

Syllabus

Semester 1
Semester 2
Semester 3
Semester 4
  • Principles and Practice of Management
  • Managerial Effectiveness & Ethics
  • Organizational Behaviour
  • Accounting & Finance
  • Organizational Behavioural & Human Resource Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management & Research
  • Talent Acquisition & Management
  • Learning and Development
  • Consumer Behaviour
  • Business Environment & Strategy
  • Operations Management
  • Employee Reward Management
  • Integrated Marketing Communications
  • Services Marketing & CRM
  • Open Elective
  • Strategic Human Resource Management
  • Organization Development & Change Management
  • Retail Marketing & Brand Management
  • Digital Marketing & Data Analytics
  • Cross-Functional Elective
  • Project

Fee Structure

The cost of enrolling in an online MBA (Marketing and HRM) program varies depending on the institution, with fees ranging from INR 50,000 to INR 1,50,000.

The fee structure for an online MBA program is typically influenced by the type of university offering the program, with government universities charging lower fees, typically in the range of INR 50,000 to INR 8,00,000, and private management institutes charging higher fees, ranging from INR 1,00,000 to INR 1,50,000 for the entire course.

Admission Process

  • Step 1: Enquire Now: Unlock the door to your future; inquire today about our cutting-edge MBA program.
  • Step 2: Talk to Our Counselors for More Details: Get personalized advice from our experts to choose the MBA track that's right for you.
  • Step 3:Apply for the Right Programme: Submit your application to take the first step towards academic and professional excellence.
  • Step 4:Provisional Confirmation of Admission: Receive your provisional acceptance and see yourself one step closer to your MBA journey.
  • Step 5:Document Verification: Ensure a smooth start by submitting all required documents for swift verification.
  • Step 6:Pay Tuition/Programme Fee: Secure your spot by completing the financial formalities of the program.
  • Step 7:Confirmation of Admission: Celebrate the official start of your educational journey with your admission confirmation.
  • Step 8:LMS Activation and Issue of Digital Identity Card: Get ready for an interactive learning experience with the activation of your Learning Management System and digital ID.
  • Step 9:Start Your Pre-semester Programme: Get a head start by engaging in pre-semester modules designed to prepare you for the coursework ahead.
  • Step 10:Commencement of Live Online Sessions: Dive into real-time, live online classes and begin shaping your marketing expertise.

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