Programme Overview

In today’s ever-evolving retail landscape, the Online BBA in Retail Operations stands as a pioneering program, specifically crafted to cultivate future leaders of the retail world. This program, seamlessly delivered through a cutting-edge digital platform, is underpinned by a curriculum that mirrors the real-time shifts in the global retail sector.

Students embarking on this journey will immerse themselves in a blend of rigorous academic theory and contemporary industry practice. Through a rich tapestry of modules, they will unravel the intricacies of retail, from the bricks-and-mortar basics to the digital dynamism of e-commerce. Beyond just conventional learning, the program facilitates the development of critical thinking and decision-making skills, priming students to navigate the complexities of retail business with finesse.

Programme Highlights


Core Retail Modules

Comprehensive coursework covers essential subjects like Retail Marketing, Store Operations, Merchandising, and Supply Chain Management.

E-commerce Integration

Courses on digital retailing and e-commerce operations prepare students for the new age of online shopping and its intersection with brick-and-mortar operations.

Consumer Behavior Analysis

Dive deep into understanding customer psychographics and purchasing habits to tailor retail strategies.

Emerging Retail Technologies

Coursework includes topics like AI in Retail, Virtual Reality Shopping Experiences, and Retail Analytics.

Hands-on Projects

Real-world projects allow students to apply their theoretical knowledge, ranging from designing store layouts to crafting e-commerce strategies.

Global Retail Strategies

A focus on international retailing ensures students are well-versed in global retail operations, challenges, and strategies.

Financial Acumen in Retail

Courses dedicated to Retail Finance and Accounting principles ensure students can effectively manage the financial aspects of retail operations.

Ethical and Sustainable Practices

Specialized modules on sustainable sourcing, green retailing, and ethical considerations in the retail landscape.

Retail Leadership and Management

Emphasizing skills like team management, conflict resolution, and strategic planning tailored to the retail context.

Innovative Retail Design

Explore cutting-edge store designs, visual merchandising, and experiential retail strategies that create memorable customer experiences.

Eligibility Criteria

Academic and Professional Background:

A bachelor’s degree (with minimum 50% score) from an accredited institution and, often, work experience of (2-3 years) in a relevant field are typically required.

Application Materials:

Letters of recommendation, a statement of purpose, and possibly an interview are commonly part of the application process.

Selection Criteria

Admission decisions will be influenced by the candidate’s own description of their academic history, complemented by a compelling Statement of Purpose./p>


Year 1
Year 2
Year 3
  • Overview of retailing
  • Retail marketing
  • Retail management perspective
  • Customer service management
  • Internship
  • Viva-voce
  • Buying merchandizing I
  • Store operations I
  • Human resources
  • Principles of marketing economics
  • Business communication
  • Field study 1
  • Buying merchandizing II
  • Store operations II
  • Visual merchandizing
  • Sales management
  • Customer value management
  • IT application in retail
  • Field study 2

Fee Structure

The cost of enrolling in an online BBA  (Retail Operations) program varies depending on the institution, with fees ranging from INR 60,000 to INR 2,50,000.

The fee structure for an online BBA program is typically influenced by the type of university offering the program, with government universities charging lower fees, typically in the range of INR 60,000 to INR 80,000, and private management institutes charging higher fees, ranging from INR 1,00,000 to INR 2,50,000 for the entire course.

Admission Process

  • Step 1: Enquire Now: Unlock the door to your future; inquire today about our cutting-edge BBA program.
  • Step 2: Talk to Our Counselors for More Details: Get personalized advice from our experts to choose the BBA track that's right for you.
  • Step 3: Apply for the Right Programme: Submit your application to take the first step towards academic and professional excellence.
  • Step 4: Provisional Confirmation of Admission: Receive your provisional acceptance and see yourself one step closer to your BBA journey.
  • Step 5: Document Verification: Ensure a smooth start by submitting all required documents for swift verification.
  • Step 6: Pay Tuition/Programme Fee: Secure your spot by completing the financial formalities of the program.
  • Step 7: Confirmation of Admission: Celebrate the official start of your educational journey with your admission confirmation.
  • Step 8: LMS Activation and Issue of Digital Identity Card : Get ready for an interactive learning experience with the activation of your Learning Management System and digital ID.
  • Step 9: Start Your Pre-semester Programme: Get a head start by engaging in pre-semester modules designed to prepare you for the coursework ahead.
  • Step 10: Commencement of Live Online Sessions: Dive into real-time, live online classes and begin shaping your marketing expertise.

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