The Online Bachelor of Business Administration (BBA) in Digital Marketing is a specialized program designed to equip students with the skills and knowledge needed for successful careers in the rapidly evolving field of digital marketing. This comprehensive online program combines fundamental business administration principles with a targeted curriculum focused on digital marketing strategies, tactics, and emerging trends. Through a rigorous curriculum, students gain a deep understanding of digital marketing channels, data analytics, content creation, social media marketing, and e-commerce. The program is structured to provide flexibility for working professionals and aspiring marketers, offering accessible online learning opportunities from anywhere in the world. With a strong emphasis on practical application, this program prepares graduates to excel in the dynamic and competitive realm of digital marketing.

Our BBA in Digital Marketing program stands out for its commitment to academic excellence and relevance in the digital marketing industry. Whether you aspire to work as a digital marketing manager, social media strategist, SEO specialist, or in other marketing-related roles, this program provides a solid foundation and industry-specific expertise to help you succeed. With experienced faculty, cutting-edge technology, and a global perspective, this online BBA program offers a flexible and comprehensive education, setting you on a path towards a successful career in the world of digital marketing.

Programme Highlights


Digital Marketing Strategy

Develop a strong foundation in digital marketing strategy, encompassing market analysis, target audience profiling, and campaign planning.

Search Engine Optimization (SEO)

Learn advanced SEO techniques to improve website visibility and search engine rankings.

Content Marketing

Explore content creation, curation, and distribution strategies to engage and convert online audiences.

Social Media Marketing

Master the art of social media marketing, including advertising, content optimization, and audience engagement on major platforms.

Digital Advertising

Dive into the world of online advertising, including pay-per-click (PPC), display advertising, and programmatic advertising.

Email Marketing

Understand the principles of effective email marketing, including segmentation, automation, and performance tracking.

Data Analytics

Develop proficiency in digital marketing analytics, using data-driven insights to optimize campaigns and ROI.

E-commerce Marketing

Explore strategies for marketing products and services online, from product listings to conversion optimization.

Mobile Marketing

Learn how to leverage mobile platforms and apps for effective marketing campaigns.

Digital Marketing Capstone Project

Culminate your studies with a capstone project, where you’ll create and implement a comprehensive digital marketing campaign for a real-world client or scenario, showcasing your practical skills and readiness for the digital marketing industry.

Eligibility Criteria

Applicants must have completed their 10+2 education from a recognized board with a minimum of 50% or higher.

Selection Criteria

Admission decisions will be influenced by the candidate’s own description of their academic history, complemented by a compelling Statement of Purpose.


Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
  • English
  • Business Management
  • Financial Landscape in India
  • Principles of Banking
  • Principles of Accounting
  • Quantitative Techniques for Management
  • Marketing Management
  • Organizational Behaviour and HRM
  • Retail and Wholesale Banking
  • Financial Services and Participants
  • Introduction to Business Analytics
  • Communicative English
  • Managerial Economics
  • BFSI-Regulatory Framework
  • Capital Markets and Derivatives
  • Global Banking and International Finance
  • Environmental Science
  • Macroeconomics
  • Financial Markets & Instruments
  • Financial Modelling & Valuation
  • Central Banking Functions
  • Entrepreneurship
  • Financial Risk Management
  • Financial Reporting and Analysis
  • Equity Research and Mergers and Acquisitions.
  • Research Methodology
  • Personal and Managerial Effectiveness
  • Operations Management
  • Strategic Management
  • Fintech in BFSI
  • Information Systems for Business
  • Ethics and Values
  • Research Project

Fee Structure

The cost of enrolling in an online BBA  (Digital Marketing) program varies depending on the institution, with fees ranging from INR 30,000 to INR 3,00,000.

The fee structure for an online BBA program is typically influenced by the type of university offering the program, with government universities charging lower fees, typically in the range of INR 30,000 to INR 60,000, and private management institutes charging higher fees, ranging from INR 60,000 to INR 3,00,000 for the entire course.

Admission Process

  • Step 1: Enquire Now: Unlock the door to your future; inquire today about our cutting-edge BBA program.
  • Step 2: Talk to Our Counselors for More Details: Get personalized advice from our experts to choose the BBA track that's right for you.
  • Step 3: Apply for the Right Programme: Submit your application to take the first step towards academic and professional excellence.
  • Step 4: Provisional Confirmation of Admission: Receive your provisional acceptance and see yourself one step closer to your BBA journey.
  • Step 5: Document Verification: Ensure a smooth start by submitting all required documents for swift verification.
  • Step 6: Pay Tuition/Programme Fee: Secure your spot by completing the financial formalities of the program.
  • Step 7: Confirmation of Admission: Celebrate the official start of your educational journey with your admission confirmation.
  • Step 8: LMS Activation and Issue of Digital Identity Card : Get ready for an interactive learning experience with the activation of your Learning Management System and digital ID.
  • Step 9: Start Your Pre-semester Programme: Get a head start by engaging in pre-semester modules designed to prepare you for the coursework ahead.
  • Step 10: Commencement of Live Online Sessions: Dive into real-time, live online classes and begin shaping your marketing expertise.

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