Programme Overview

The Online BBA in Event Management is a specialized odyssey into the vibrant world of event planning, production, and execution. As the event industry witnesses unprecedented growth, driven by corporate events, social galas, and global festivals, this program molds students into adept event managers ready for the multifaceted challenges of the industry. Through a seamless online platform, learners from around the world can acquire skills and knowledge without geographic constraints, allowing them to balance their professional and educational commitments.

Diving deep into event logistics, design aesthetics, budgeting, and marketing, the curriculum unfolds every nuance of creating memorable events. From grand weddings and corporate seminars to music festivals and international conferences, students are equipped to plan, execute, and oversee events of any scale and type. This BBA in Event Management isn’t merely an academic curriculum; it’s an incubator for the next generation of standout event planners, producers, and industry leaders.

Programme Highlights


Event Planning Foundations

Comprehensive insights into the A-Z of event planning, from ideation and conceptualization to execution and wrap-up.

Venue and Logistics Management

Mastery over choosing and managing event venues, understanding acoustics, layout, traffic flow, and other logistical challenges.

Event Design and Décor

Dive into the world of event aesthetics, learning about décor, lighting, thematic design, and ambiance creation.

Budgeting and Financial Planning

Master the art of budgeting for events, understanding cost-saving techniques without compromising on quality.

Event Marketing and Promotion

Harness digital and traditional marketing techniques to promote events, drive ticket sales, and ensure maximum reach.

Vendor and Stakeholder Management

Effective techniques for liaising with vendors, suppliers, and other stakeholders to ensure smooth event execution.

Risk Management and Contingency Planning

Prepare for unexpected challenges, understanding risk assessment, and creating backup plans for event-day mishaps.

Sustainable and Eco-friendly Events

Learn to plan and execute green events with minimal environmental impact,

Eligibility Criteria

Academic and Professional Background:

A bachelor’s degree (with minimum 50% score) from an accredited institution and, often, work experience of (2-3 years) in a relevant field are typically required.

Application Materials:

Letters of recommendation, a statement of purpose, and possibly an interview are commonly part of the application process.

Selection Criteria

Admission decisions will be influenced by the candidate’s own description of their academic history, complemented by a compelling Statement of Purpose.


Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
  • English
  • Business Management
  • Fundamentals of Event Management
  • Trends in Event Management
  • Event Marketing
  • Accounting and Finance
  • Marketing Management
  • Management of Human Resource
  • Special Event and Sponsorship
  • Event Production and Operations
  • Research and Planning
  • Communicative English
  • Organisational Behaviour
  • Media Planning and Management
  • Event Advertising and Sales Promotion
  • Public Relations in Events
  • Environmental Science
  • Hospitality Management
  • Customer Relationship Management
  • Event Team and Crew Management
  • Event Brand Management
  • Entrepreneurship
  • Consumer Behaviour in Events
  • Wedding and Sporting Events Management
  • Travel and Tourism Management
  • Anchoring and Crowd Management
  • Communication and Presentation Skills for Events
  • Media Studies for Events
  • Strategic Management
  • Event Laws and Licenses
  • Journalism
  • Ethics and Values
  • Careers in Event Management and Case Studies

Fee Structure

The cost of enrolling in an online BBA  (Event Management) program varies depending on the institution, with fees ranging from INR 60,000 to INR 1,00,000.

The fee structure for an online BBA program is typically influenced by the type of university offering the program, with government universities charging lower fees, typically in the range of INR 60,000 to INR 800,000, and private management institutes charging higher fees, ranging from INR 80,000 to INR 1,00,000 for the entire course.

Admission Process

  • Step 1: Enquire Now: Unlock the door to your future; inquire today about our cutting-edge BBA program.
  • Step 2: Talk to Our Counselors for More Details: Get personalized advice from our experts to choose the BBA track that's right for you.
  • Step 3: Apply for the Right Programme: Submit your application to take the first step towards academic and professional excellence.
  • Step 4: Provisional Confirmation of Admission: Receive your provisional acceptance and see yourself one step closer to your BBA journey.
  • Step 5: Document Verification: Ensure a smooth start by submitting all required documents for swift verification.
  • Step 6: Pay Tuition/Programme Fee: Secure your spot by completing the financial formalities of the program.
  • Step 7: Confirmation of Admission: Celebrate the official start of your educational journey with your admission confirmation.
  • Step 8: LMS Activation and Issue of Digital Identity Card : Get ready for an interactive learning experience with the activation of your Learning Management System and digital ID.
  • Step 9: Start Your Pre-semester Programme: Get a head start by engaging in pre-semester modules designed to prepare you for the coursework ahead.
  • Step 10: Commencement of Live Online Sessions: Dive into real-time, live online classes and begin shaping your marketing expertise.

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