Programme Overview

The Online BBA in Marketing is a meticulously crafted journey into the dynamic world of modern marketing, bridging traditional methods with contemporary digital techniques. This program, set against the backdrop of a constantly evolving consumer landscape, arms students with the insights and strategies essential for creating impactful marketing campaigns. Delivered through a state-of-the-art online platform, it offers unmatched flexibility, ensuring students can immerse themselves in the world of marketing without geographical or time constraints.

Each segment of the curriculum delves deep into critical areas, from brand management, consumer behavior, and market research to digital marketing, social media strategies, and content creation. By fusing foundational marketing concepts with hands-on practical exercises, students are equipped to both conceptualize and implement successful marketing initiatives. This BBA in Marketing stands as more than just an academic program; it is a launchpad for future marketing maestros, brand builders, and digital strategists.

Programme Highlights


Consumer Behavior Analysis

Dive deep into the psychology of consumers, understanding purchasing decisions and behavioral triggers to optimize marketing strategies.

Digital Marketing Mastery

Comprehensive modules on SEO, SEM, PPC advertising, and analytics tools to navigate the digital marketing landscape.

Brand Management Techniques

Learn the intricacies of brand positioning, equity, and lifecycle management to build and sustain powerful brands.

Content Creation and Storytelling

Harness the power of storytelling in marketing, using multimedia platforms for effective content strategies.

Integrated Marketing Communication (IMC)

Explore the synchronicity of various promotional tools, from PR to direct marketing, for holistic campaigns.

Social Media Marketing Strategies

Harness platforms like Instagram, LinkedIn, and Facebook for targeted marketing, brand building, and customer engagement.

Data-Driven Decision Making

Delve into marketing analytics, understanding KPIs, metrics, and data visualization for informed decision-making.

Global Marketing Perspective

Gain insights into international marketing strategies, understanding cultural nuances and global market entry techniques.

E-Commerce and Online Retailing

Understand the nuances of online selling, exploring strategies for e-commerce marketing and sales optimization.

Ethical Marketing and CSR

Emphasize the importance of ethics in marketing practices and explore how Corporate Social Responsibility can be integrated into marketing strategies.

Eligibility Criteria

Academic and Professional Background:

A bachelor’s degree (with minimum 50% score) from an accredited institution and, often, work experience of (2-3 years) in a relevant field are typically required.

Application Materials:

Letters of recommendation, a statement of purpose, and possibly an interview are commonly part of the application process.

Selection Criteria

Admission decisions will be influenced by the candidate’s own description of their academic history, complemented by a compelling Statement of Purpose.


Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6
  • English
  • Business Management
  • Accounting for Business
  • Modern Business Environment
  • Business Regulatory Framework
  • Quantitative Techniques for Management
  • Marketing Management
  • Organization Behavior and HRM
  • Cost and Management Accounting
  • Corporate Finance
  • Introduction to Business Analytics
  • Communicative English
  • Managerial Economics
  • Consumer Behavior
  • Sales Management
  • Technology for Business
  • Environmental Science
  • Macroeconomics
  • Financial Markets and Instruments
  • Services Marketing
  • Advertising and Sales Promotion
  • Entrepreneurship
  • Brand Management
  • Retail Marketing
  • Digital Marketing and E-Commerce
  • Research Methodology
  • Personal and Managerial Effectiveness
  • Operations Management
  • Strategic Management
  • International Marketing
  • Information Systems for Business
  • Ethics and Values
  • Research Project*

Fee Structure

The cost of enrolling in an online BBA (Marketing) program varies depending on the institution, with fees ranging from INR 60,000 to INR 1,00,000.

The fee structure for an online BBA program is typically influenced by the type of university offering the program, with government universities charging lower fees, typically in the range of INR 60,000 to INR 800,000, and private management institutes charging higher fees, ranging from INR 80,000 to INR 1,00,000 for the entire course.

Admission Process

  • Step 1: Enquire Now: Unlock the door to your future; inquire today about our cutting-edge BBA program.
  • Step 2: Talk to Our Counselors for More Details: Get personalized advice from our experts to choose the BBA track that's right for you.
  • Step 3: Apply for the Right Programme: Submit your application to take the first step towards academic and professional excellence.
  • Step 4: Provisional Confirmation of Admission: Receive your provisional acceptance and see yourself one step closer to your BBA journey.
  • Step 5: Document Verification: Ensure a smooth start by submitting all required documents for swift verification.
  • Step 6: Pay Tuition/Programme Fee: Secure your spot by completing the financial formalities of the program.
  • Step 7: Confirmation of Admission: Celebrate the official start of your educational journey with your admission confirmation.
  • Step 8: LMS Activation and Issue of Digital Identity Card : Get ready for an interactive learning experience with the activation of your Learning Management System and digital ID.
  • Step 9: Start Your Pre-semester Programme: Get a head start by engaging in pre-semester modules designed to prepare you for the coursework ahead.
  • Step 10: Commencement of Live Online Sessions: Dive into real-time, live online classes and begin shaping your marketing expertise.

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