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Programme Overview

The online MBA in Marketing Management program is an advanced degree designed to provide comprehensive training in the rapidly evolving world of marketing. Tailored to equip professionals with in-depth knowledge in areas like marketing strategies, consumer behavior, and digital marketing, the program also delves into analytics, brand management, and social media marketing.

The curriculum is a blend of theoretical concepts and practical case studies, fostering an environment of real-world learning. The objective of the course is not only to prepare students for leadership positions in various marketing sectors but also to empower them to make data-driven decisions. The program offers flexibility for working professionals, allowing them to balance career advancement with academic growth. With access to a network of industry leaders and alumni, students are provided with valuable insights and mentorship opportunities, positioning them to succeed in today’s competitive business landscape.

Programme Highlights

01

Real-Time Marketing Simulations:

Get hands-on experience with real-time marketing simulations that emulate current market scenarios.
02

SEO and SEM Mastery:

Specialized modules focused on mastering Search Engine Optimization and Search Engine Marketing techniques.
03

Consumer Behavior Insights:

Dive deep into the psychology of consumers with dedicated coursework on consumer behavior and analytics.
04

Omni-Channel Marketing Strategies:

Learn the art of marketing across various platforms, from social media to email and beyond.
05

Cutting-Edge Digital Tools:

Get proficient in using the latest digital marketing tools and software for campaign planning and execution.
06

Advanced Analytics Modules:

Master the art of deciphering complex data with modules focused on Google Analytics, Tableau, and other data analytics tools.
07

Interactive Webinars with Industry Experts:

Regularly scheduled webinars and Q&A sessions with marketing industry leaders.
08

International Case Studies:

Gain a global perspective with case studies from international markets, helping you understand marketing dynamics across borders.
09

Agile Marketing Principles:

Learn how to adapt and succeed in a fast-paced marketing environment with courses in Agile methodologies.
10

Personal Branding Lab:

Develop your own personal brand with a dedicated lab focusing on personal development and online reputation management.

Eligibility Criteria

Academic and Professional Background:

A bachelor’s degree (with minimum 50% score) from an accredited institution and, often, work experience of (2-3 years) in a relevant field are typically required.

Application Materials:

Letters of recommendation, a statement of purpose, and possibly an interview are commonly part of the application process.

Selection Criteria

Admission decisions will be influenced by the candidate’s own description of their academic history, complemented by a compelling Statement of Purpose.

Syllabus

Semester 1
Semester 2
Semester 3
Semester 4
  • Principles and Practice of Management
  • Management Economics
  • Organizational Behaviour
  • Business Law
  • Management Accounting
  • Production/Operation Management
  • Financial Management
  • Human Resource Management
  • Marketing Management
  • Management Information System
  • Brand Management
  • Consumer Behaviour
  • Marketing Strategy
  • Customer Relationship Management
  • Sales Management
  • International Marketing
  • Services Marketing
  • Marketing Research
  • Digital Marketing
  • Business: Ethics, Governance & Risk
  • Research Methodology
  • Project

Fee Structure

The cost of enrolling in an MBA (Marketing Management) program varies depending on the institution, with fees ranging from INR 50,000 to INR 2,00,000.

The fee structure for an online MBA program is typically influenced by the type of university offering the program, with government universities charging lower fees, typically in the range of INR 50,000 to INR 80,000, and private management institutes charging higher fees, ranging from INR 2,00,000 to INR 2,50,000 for the entire course.

Admission Process

  • Step 1: Enquire Now: Unlock the door to your future; inquire today about our cutting-edge MBA program.
  • Step 2: Talk to Our Counselors for More Details: Get personalized advice from our experts to choose the MBA track that's right for you.
  • Step 3: Apply for the Right Programme: Submit your application to take the first step towards academic and professional excellence.
  • Step 4:Provisional Confirmation of Admission: Receive your provisional acceptance and see yourself one step closer to your MBA journey.
  • Step 5:Document Verification: Ensure a smooth start by submitting all required documents for swift verification.
  • Step 6:Pay Tuition/Programme Fee: Secure your spot by completing the financial formalities of the program.
  • Step 7:Confirmation of Admission: Celebrate the official start of your educational journey with your admission confirmation.
  • Step 8:LMS Activation and Issue of Digital Identity Card: Get ready for an interactive learning experience with the activation of your Learning Management System and digital ID.
  • Step 9:Start Your Pre-semester Programme: Get a head start by engaging in pre-semester modules designed to prepare you for the coursework ahead.
  • Step 10:Commencement of Live Online Sessions: Dive into real-time, live online classes and begin shaping your marketing expertise.

Universities Offering This Course

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