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Programme Overview

The Online MBA in Marketing and Finance is a robust and comprehensive two-year postgraduate program meticulously crafted to provide students with a profound understanding of two pivotal realms within business management: marketing and finance. This multifaceted course encompasses vital subjects including Financial Services Marketing, Financial Analytics, B2B Marketing, Retail Marketing, and Brand Management. Eligibility criteria mandate candidates to hold a relevant undergraduate degree.

Distinguished for its dual specialization in marketing and finance management, this program is highly sought-after. It imparts students with an expansive knowledge base in these critical domains, thereby empowering them to embark on entrepreneurial ventures or secure managerial roles within prestigious organizations. By covering a diverse array of indispensable topics, this program ensures that graduates are well-prepared to excel in the ever-evolving corporate management sector.

Programme Highlights

01

Dual Specialization:

Gain expertise in both finance and marketing, allowing you to develop a well-rounded understanding of business strategy.
02

Financial Analysis:

Master financial analysis techniques and tools to make data-driven decisions that impact marketing strategies and overall business success.
03

Marketing Strategy:

Learn to develop and implement effective marketing strategies, considering financial constraints and opportunities.
04

Consumer Behavior:

Understand consumer psychology and behavior, enabling you to create marketing campaigns that resonate with target audiences.
05

Investment Management:

Acquire skills in investment analysis and portfolio management, aligning financial goals with marketing objectives.
06

Digital Marketing:

Explore the latest trends and technologies in digital marketing to stay competitive in the online landscape.
07

Financial Planning:

Develop expertise in financial planning, budgeting, and risk management to optimize marketing investments.
08

Market Research:

Gain proficiency in market research methodologies to inform marketing decisions and strategies.
09

Strategic Leadership:

Cultivate leadership skills tailored to finance and marketing management, positioning you for senior roles in organizations.
10

Applied Projects:

Engage in real-world projects that bridge finance and marketing, allowing you to apply your knowledge to solve complex business challenges.

Eligibility Criteria

Academic and Professional Background:

A bachelor’s degree (with minimum 50% score) from an accredited institution and, often, work experience of (2-3 years) in a relevant field are typically required.

Application Materials:

Letters of recommendation, a statement of purpose, and possibly an interview are commonly part of the application process.

Selection Criteria

Admission decisions will be influenced by the candidate’s own description of their academic history, complemented by a compelling Statement of Purpose.

Syllabus

Semester 1
Semester 2
Semester 3
Semester 4
  • Principles and Practice of Management
  • Management Economics
  • Organizational Behaviour
  • Business Law
  • Management Accounting
  • Production/Operation Management
  • Financial Management
  • Human Resource Management
  • Management Information System
  • Marketing Management
  • Business Environment & Strategy
  • Operations Management
  • Integrated Marketing Communications
  • Financial Services Marketing
  • Financial Analytics
  • B2B Marketing
  • Retail Marketing & Brand Management
  • Fintech: Foundations & Applications
  • Wealth Management & Behavioural Finan
  • Research Methodology
  • Project

Fee Structure

The cost of enrolling in an online MBA (Finance and Marketing Management) program varies depending on the institution, with fees ranging from INR 30,000 to INR 3,00,000.

The fee structure for an online MBA program is typically influenced by the type of university offering the program, with government universities charging lower fees, typically in the range of INR 30,000 to INR 1,00,000, and private management institutes charging higher fees, ranging from INR 1,00,000 to INR 3,00,000 for the entire course

Admission Process

  • Step 1: Enquire Now: Unlock the door to your future; inquire today about our cutting-edge MBA program.
  • Step 2:: Talk to Our Counselors for More Details: Get personalized advice from our experts to choose the MBA track that's right for you.
  • Step 3:Apply for the Right Programme: Submit your application to take the first step towards academic and professional excellence.
  • Step 4:Provisional Confirmation of Admission: Receive your provisional acceptance and see yourself one step closer to your MBA journey.
  • Step 5:Document Verification: Ensure a smooth start by submitting all required documents for swift verification.
  • Step 6:Pay Tuition/Programme Fee: Secure your spot by completing the financial formalities of the program.
  • Step 7:Confirmation of Admission: Celebrate the official start of your educational journey with your admission confirmation.
  • Step 8:LMS Activation and Issue of Digital Identity Card: Get ready for an interactive learning experience with the activation of your Learning Management System and digital ID.
  • Step 9:Start Your Pre-semester Programme: Get a head start by engaging in pre-semester modules designed to prepare you for the coursework ahead.
  • Step 10:Commencement of Live Online Sessions: Dive into real-time, live online classes and begin shaping your marketing expertise.

Universities Offering This Course

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